
This course is designed to give learners the fundamental knowledge about Google Ads and how it can work in their business.
Learner Outcomes:
→ Explain how the Google Ads bidding auction works
→ Use appropriate keywords, including negative KWs, to capture relevant search demand
→ Organise KWs into themed ad groups
→ Construct a Google search campaign
→ Evaluate the performance of the Google Ads campaign, and make necessary adjustments
Full details of the course can be found here: Google Ads Fundamental
To book please email Mike at mike@43clicksnorth.co.uk.