What is your customer journey like for those with disabilities?
Accessibility and inclusion should be the responsibility of all of us. We should never knowingly exclude anyone just because they are different from us. Many of the conversations I have been having recently have been around the “Purple Pound” The purple pound is the term used to refer to the untapped spending power of disabled households. A disabled household is defined where at least one person has some form of disability, physically or mentality. The estimated value of the purple pound in the UK as of 2023 is around £294bn. Why would anyone want to miss out on that kind of income?
Looking at your customer journey experience, thinking beyond the ramp, not only benefit your existing clients and potentially bring a new income stream from the purple pound market!
Book your place here
