Workshop: Protect your brand's reputation during an incident

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What is your reputation worth? The value of your reputation may be very hard to quantify but everyone would agree it is hugely important. Divine Clark PR and media training company, Positive Impact are running a workshop to give business owners and employees practical tips around PR and dealing with the media and social media audiences when an incident occurs. What you will learn will help protect that most valuable asset - your reputation!

Crises are in the eye of the beholder and whilst every crisis is different in some way, there are common themes. In recognising those themes you will be better placed to respond in an effective way. The session will share with you the 5 guiding principles of incident management and apply them to real examples.

Our interactive workshop walks you through some incident scenarios and provides practical tips on how to respond through media interviews, news statements, social media, how to respond to a door-stepping incident and communicating with stakeholders. The session will explore creating a crisis plan and linking operational response with communications.

Whilst this is a very serious subject, we promise to make the event interactive, fun and informative, you will leave with a handbook and most importantly knowing what to do should disaster strike your business!

Breakfast and refreshments will be provided.

Book here: https://www.eventbrite.co.uk/e/protecting-your-brands-reputation-in-the-event-of-a-major-incident-tickets-35999039095?aff=es2


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