As a member of The Business Culture, you’ve already got access to one of the most valuable local platforms for getting your voice heard, raising your profile, and connecting with other business owners.
To get the most from your membership, using platforms like the Know-How section of The Business Culture website is one of the simplest and most effective steps you can take. I know this because I use it quite frequently and it’s getting me results!
And NO. Tony and Michelle haven’t asked me to write this!
As I'm sure you're aware, The Know-How section is a space dedicated to sharing insight and practical experiences, giving others the benefit of your business and industry knowledge while promoting your brand. Since using this section, I’ve had more interaction through LinkedIn and generated additional enquiries about my services. So, I’m surprised that not many members seem to use it.
We all know that running a business is full of challenges as well as rewards, and through membership of The Business Culture, you get the chance to swap ideas and experiences. The Know-How page is simply another avenue through which to do that.
From industry tips and case studies to expert advice and lessons learned from doing business in the Hull and East Yorkshire area, it has the potential to be a great source of information and inspiration. It just needs people to use It!
As well as being accessible to other members, posts are discoverable on the web and are regularly shared through The Business Culture’s social media channels, giving you access to over 15,000 followers and subscribers.
That means that when your article goes live, it’s not just sitting on a webpage; it’s actively being promoted and shared with a broader audience of business owners, decision makers, and potential customers across the region and beyond.
There are a number of great reasons why you should consider submitting an article to the Know How section of The Business Culture website:
1. Build Credibility
Sharing your insights in a trusted community forum positions you as someone with real experience and valuable perspectives.
2. Support Local Business
The heart of The Business Culture is working towards shared growth through collaboration. By contributing your knowledge, you can share new ideas and experiences, helping others avoid pitfalls and build confidence. This, in turn, strengthens the whole network.
3. Expand Your Audience
Articles on the blog are amplified through The Business Culture’s social media channels, helping your content reach business owners, locals, and others, reinforcing your brand. A post featuring your business name and backlinks to your website can also improve your search engine performance.
4. Repurpose Your Content
Once you’ve written something valuable, you can use it again. An article can be turned into posts for LinkedIn or Facebook, shared as part of your own newsletter, or referenced on your own website. Well-crafted, useful content can keep working for you long after it’s been published.
The Know-How section is open to all Business Culture members and is free to submit. You just need to impart your experience, insight, and have something worth sharing.
Whether you choose to write about a business challenge you’ve overcome, a lesson you’ve learned, or valuable information from your industry specialism, your voice adds value. Every contribution helps to make the network more connected and better informed.
If you’ve got knowledge and ideas worth sharing but aren’t sure where to start, then I’m always happy to help. Sometimes the most difficult part is getting your ideas out of your head and turning them into a clear, engaging article.
As a professional copywriter, I can support you in turning a rough idea into a polished piece ready for publication.
If you’re thinking about contributing but would prefer someone to craft the article with you, then please email me at info@aurorascopywriting.com or call me on 07712 134893
I’ll even do you a special rate for being a member!
