Sheila Granger, who runs an international hypnotherapy training business from her Anlaby home, has been shortlisted in two categories the prestigious Federation of Small Businesses Awards.
She is through to the Yorkshire & Humberside regional final in the FSB Yorkshire & Humberside Regional Business Awards 2018, in the Business Exporter of the Year and Business & Product Innovation Award categories.
She will find out whether she has won one or both awards at a ceremony taking place at the John Smith’s Stadium in Huddersfield on Wednesday 7 March.
Sheila is a one-woman whirlwind who has built up a successful global business teaching her clinical hypnotherapy and business development techniques to thousands of fellow practitioners all over the world.
Of the shortlisting she said: “I’m absolutely delighted and honoured to be recognised in this way, as I’m passionate about raising the profile of hypnotherapy as a discipline, and making more people aware of the many benefits it can offer, as an alternative or addition to mainstream treatments.”
Sheila has just finished a worldwide tour which has seen her speaking to almost 800 conference delegates in six different countries during 2017, and is about to embark on another one for 2018, with places like Switzerland, Florida and Canada on the agenda.
In actual fact, Sheila has been living out of a suitcase ever since she shot to international fame for her pioneering ‘Virtual Gastric Band’, which helps people lose dramatic amounts of weight by re-booting the way they think.
Over the past six years, she has built up a phenomenally successful global business teaching 2,500 other clinical hypnotherapists, in nine countries globally, how to have the confidence and know-how to turn their practices into business successes, using her methods.
She recently took this process one step further, by franchising the Sheila Granger brand and enabling other, carefully-selected practitioners to deliver therapist business training using her model. This saw her already-successful business grow by a further 20 per cent in just the past six months.
She now has 20 franchisees in Australia, New Zealand, Canada, Belgium and the United States, using Sheila’s branded courses covering areas of hypnotherapy business development including marketing, business growth and financial management.
Sheila’s ultimate goal is to have 200 franchisees on the programme, giving her the potential to reach every hypnotherapist in the world and teach them the foundations of success.
Her personal hypnotherapy manuals cover methods for dealing with everything from smoking cessation to phobia management, sugar addiction and childhood angsts.
“My mission is to promote real-life hypnotherapy, making the amazing benefits accessible using my tried and tested methods that work on real modern problems in the real world,” she added.
Last year she also launched her East Yorkshire Chamber of Complementary Therapists, as another vehicle for bringing practitioners together to share best practice.
Sheila’s hypnotherapy career started with a bang when she responded to a story in her local Hull Daily Mail newspaper, about a woman who hadn’t been able to stop hiccupping for several years. Sheila offered to treat her for free and within just a few sessions she was cured.
She had just re-trained as a clinical hypnotherapist having left behind her long-term career with the employment service locally.
She has enjoyed a high profile ever since those early days, and quickly discovered her mission in life, which, as well as making people’s lives better, is to help make hypnotherapy mainstream.
“What I’m doing when I travel the world is exactly that. I attend conferences to share my own experiences with fellow professionals, both in terms of my own personal hypnotherapy techniques, and the best ways of establishing a successful hypnotherapy business.”
Born and bred in Hull and now living in Anlaby, Sheila does her best to promote East Yorkshire and what it has to offer during her travels.
“I find that people in the most far-flung places, like Australia and New Zealand, often don’t know where Hull is at first. But I talk about it in every presentation I give and when I explain to them and talk about things like our City of Culture status, it is always warmly received.”
You can find out more about Sheila from her website.