PR in a Crisis

When disaster strikes a business’s reputation can be on the line. Public relations agency, Divine Clark PR and specialist media trainers at Positive Impact, will host a free workshop to inform local businesses how to effectively deal with PR during a crisis. The event will take place on Wednesday 21 June, 6-8pm, at Airco’s Business Lounge in Hull.

A crisis can strike an organisation at any time, so it is essential that business owners have a plan in place and know how to respond to difficult situations in a way that doesn’t damage their reputation. With both the media and stakeholders demanding information in times of crisis, the prospect of confronting the issue can be extremely daunting. This seminar will offer valuable tips and resources to understand more about dealing with a disaster.

Guided by experts, the workshop will blend theory and practice, presenting a selection of realistic crisis scenarios, strategies and solutions.

One of the organisers of this event, Jess Clark from Divine Clark PR says:

“We are inviting local business owners, managing directors and in-house marketing managers to equip themselves with the tools needed in a crisis. When it comes to PR, the best defence is a good offence but sometimes disasters cannot be avoided. In this instance it is essential that businesses know how to minimise damage to their public image, and this free seminar will give an idea of what this entails.”

Jonathan Boddy from Positive Impact says: “Building a good reputation can take years but it can be ruined in the blink of an eye. A crisis can have a devastating and lasting affect on an organisation if it’s not managed properly.”

“Whilst this is a very serious subject, we promise to make the event fun and informative. Delegates will understand the importance of a plan of action and know who to call in the case of a crisis.”

To book a free place please email Jess Clark:


For further information on this press release please contact Jess Clark on 07722 299461.

Positive Impact –

Media & Communication Skills Training Specialists

Positive Impact is a specialist training company which helps people and organisations to communicate more effectively in media settings and a range of other environments. The majority of our work is in media and communication skills training, but we offer a whole range of courses, workshops and consultancy support that equips people to get their message across.

Enabling people to communicate their ideas, their ethos, their achievements and their views is what we do. Sometimes that might be through training for media interviews, sometimes developing techniques for a presentation and sometimes it is training to help them deal with communication at the time of a major incident. We always work with people to determine their objectives and then deliver programmes or services to meet those specific outcomes.

Divine Clark PR Limited –

Divine Clark PR Limited is a family business run by Jess and Leigh Clark, who work with a variety of both businesses and individuals.

Based in Hull and East Yorkshire we provide our services to clients UK wide and our objective is to deliver strategic PR consultancy which has a significant and measurable impact on a business or public persona.

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