5 Ways To Engage On LinkedIn
1 – Thank and Welcome People for Connecting With You
This a great way to start a relationship and is really LinkedIn speak for “nice to meet you”. You have to understand that LinkedIn is its own eco-system with its very own set of etiquette. Once someone connects with you- immediately send them a message by hitting the message button under their profile picture and simply telling them thanks for being a part of your network. As an added benefit, if you genuinely would extend an introduction to someone within your network that is not in their network, extend that act of kindness. It goes a long way.
2 – Work Your Notifications
LinkedIn is great at reminding us of who we should reach out to when there is an event to celebrate such as birthdays, people moving to new positions, or work anniversaries to celebrate. When you see LinkedIn make a notification to you, reach out to those 1st level connections and write a personalized congrats message; they go along way towards making connections feel like the connection is- somewhat meaningful. When I write my congrats messages, I try to make the stand out and get a ton of responses back. Those responses are always ways to engage, build relationships, and move the conversations forward.
3 – Post Content and Comment on Others Content
If you want to build authority, then posting content (even curated content) is a great way to establish yourself as somewhat of an authority as long as the content, is good meaningful, and credible. By engaging with others by commenting and liking your network’s content, you build trust, start conversations, and stay top of mind.
4 – View Profiles and play LinkedIn Peekaboo
While this strategy has often been abused, it is a valid and very good strategy that you don’t need to do very much of to get results. IF you target your profile viewing to your target audience (prospective leads/prospects). How it works is you literally click on someone’s profile and view it. Statistically what happens is that 20-20% of those whose profiles you have viewed, will play peekaboo and look back at yours. Think about it, it’s like driving people to your profile- if your profile acts as a good representation of what you do and what you are about, a relationship, and engagement can occur. If there is a match between need and services, a sale can happen.
Think about it, it’s like driving people to your profile – if your profile acts as a good representation of what you do and what you are about, a relationship, and engagement can occur. If there is a match between need and services, a sale can happen.
5 – Reactivate Current First Level Connections You Haven’t Spoken to or Interacted Within a While
If you are like me with over 13k connections, there is no way I can stay engaged with all of them. What I can do, is reach out to the ones most relevant to me and my services asking for a quick meeting or quick discussion to see if there are some synergies. To give you an example of how effective that is I recently sent out a blast to my existing 1st level connections inside LinkedIn.
I sent them to my target audience but only 100 messages. The response is I got 10 booked appointments. 1 sale via our funnel without any engagement at all, 5 conversations that resulted in me sending a replay of our major marketing piece the sales demo – that turned into 2 more booked appointments. All from 100 messages to my first level connections that I never engaged or had conversations with before- totally cold. A 17% response rate is pretty good if you ask me.
A Hidden Goldmine
I really believe LinkedIn is a hidden goldmine for those ready for it. You need to know who your audience is, what services you offer specifically, and have a sales process for when you get someone on a call. If you have those things in place, marketing or developing a marketing plan on LinkedIn (assuming your audience is on LinkedIn) should be a natural next step.