{"id":10049,"date":"2022-04-07T09:57:00","date_gmt":"2022-04-07T09:57:00","guid":{"rendered":"https:\/\/thebusinessculture.co.uk\/hey\/?p=10049"},"modified":"2022-05-29T09:58:05","modified_gmt":"2022-05-29T09:58:05","slug":"how-to-make-the-most-out-of-your-networking","status":"publish","type":"post","link":"https:\/\/thebusinessculture.co.uk\/hey\/blog\/how-to-make-the-most-out-of-your-networking\/","title":{"rendered":"How to make the most out of your networking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Networking is about building business relationships. It\u2019s NOT about selling!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many ways of describing it, but the word \u2018networking\u2019 is one that arouses a latent sense of fear in many business owners and representatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You know you need to do it, but many people lack the confidence \u2013 and the time \u2013 or its objectives to make the most of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, according to Hull\u2019s networking guru Tony Bowler, those who do wade in and have a go, often miss a trick or two.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, Tony would like to share with you the \u2018no-no\u2019s of networking, and the things anyone can try to make sure they\u2019re getting the very most out of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tony is the founder of the hugely successful The Business Culture Hull networking concept. Now with around 200 members, it is unique in blending business and social events, including art and music performances. And as well as organising get-togethers every month, Tony (whom we like to nickname \u2018Mr Connector\u2019) classes himself as a \u2018professional networker\u2019, spending his time looking for opportunities to connect his members, to help them build their businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe mere word networking instils fear in many people because they associate it with having to stand up in front of people and talk about themselves,\u201d said Tony.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBut actually, this is the biggest misconception, because the main skill required is listening. To get the most out of networking, you need to think of it as being not about you, but instead what you can do for that other person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd actually, it\u2019s not even about them, but about the network of people they know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLaunching into sales mode and talking incessantly about yourself will only switch that person off to you and they are never likely to introduce you to people they know.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Tony, it\u2019s estimated that every person in business has at least 100 people who sit behind them, and often several times more, made up of colleagues, contacts, friends, and family members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tony would like to share his tried and tested methods for reaching them.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Know your stuff<\/strong>. The first and biggest thing is to thoroughly understand your own products and services so that you have the confidence to speak about them and explain in 30 seconds or less what your organisation is all about. Practice delivering your \u2018elevator pitch\u2019 in 20 to 30 seconds and doing so with passion and belief.<\/li><li><strong>Practice your pitch.<\/strong> The best way of making sure it is clear, concise, jargon-free, and easy to understand, is to video yourself delivering it. Then watch it back and take note of your mannerisms, facial expressions, and body language. You\u2019ll be surprised by the things you pick up on and this will help you refine what you have to say to make sure it\u2019s something people will buy into.<\/li><li><strong>Keep it simple<\/strong>. What a lot of people do if someone asks them about their business, is to talk for 20 minutes without being clear about what it is their business does or offers. If you are one of those people, you need to learn to listen, and I mean really listen, with genuine interest. Make a point of focusing on the other person and making eye contact. Listening can be one of the most powerful ways of gaining people\u2019s respect and trust \u2013 and can be equally damaging if you don\u2019t do it.<\/li><li><strong>Study their card.<\/strong> In the same way, if someone gives you their business card, don\u2019t just shove it into your pocket without looking at it. Study it, comment on it, feel it. Think about how much effort you have put into developing your business card and branding, and how much it means to you when someone takes the time to read it. Doing that for someone else can have a major impact on how positive a relationship you strike up with them.<\/li><li><strong>Make eye contact. <\/strong>According to the old saying, the eyes are a window on the soul, and that really is true. Again, looking into someone\u2019s eyes shows genuine interest in them, builds trust and, consequently, will ensure you build up a rapport with them much more quickly.<\/li><li><strong>Hang in there. <\/strong>You should never go in expecting to get anything from anyone in your first meeting with them. It\u2019s all about building a proper relationship with them, and that takes time. I hear a lot of people make comments at networking meetings, such as \u2018I\u2019ve already met that person, so I don\u2019t need to speak to them tonight\u2019. However, they should really see catching up with people repeatedly as a positive way of building a trusting and mutually beneficial business relationship.<\/li><li><strong>Keep an open mind.<\/strong> While it is important to approach your relationship building with a clear idea of what your business stands for, you should also be prepared to evolve your ideas and what you do in response to people\u2019s feedback. One of the biggest benefits of networking is the opportunity to learn from your peers. This might even take you in a whole new direction.<\/li><li><strong>Stay positive.<\/strong> Use positive words and send out positive vibes, always. Instead of talking about challenges and issues and problems, instead, talk about opportunities. Smile as you speak, as this can make a world of difference to your delivery. Ultimately, people want to be uplifted and moaning at them is a sure-fire way to close the door to new relationships.<\/li><li><strong>Read the signs.<\/strong> It\u2019s important to also pay attention to the body language being displayed by other people at the networking event, such as in closed and open groups, and respond accordingly. For example, if a bunch of people are huddled together and there isn\u2019t really a physical opening for you to approach their group, don\u2019t interfere. They will usually close their group for a reason, for example, because they are discussing something private.<\/li><li><strong>Move on.<\/strong> A lot of people fall into the trap of getting comfortable in a particular group at an event and staying there. They might stumble across a set of people they already know and enjoy a catch-up and a giggle. But if that\u2019s you, STOP. That\u2019s not what you\u2019re there for. You need to be strong enough to break free of your cliques and move around from one group to another at intervals, to build up a rapport with as many people as possible.<\/li><li><strong>Do your research.<\/strong> Like anything in life, preparation makes perfect. Doing your research beforehand can ensure that your event attendance is much more productive. Most event organisers will be able to provide you with a list of who\u2019s coming beforehand so that you can study it, work out who your must-meets are on that list, and find out a bit about them so that you\u2019ve got good conversation-openers at the ready.<\/li><li><strong>Follow up.<\/strong> If you\u2019ve bothered to go along and overcome any reticence you might have felt, it makes sense to really make the contacts you\u2019ve gathered work as hard as possible for you. Connect with the people you\u2019ve met again after the event, via email and platforms like LinkedIn. Tell them it\u2019s great to get to know them and suggest you get together for a chat over a coffee and to discuss how you might be able to help each other in the future. Don\u2019t jump in by selling your products or services.<\/li><li><strong>Keep a database.<\/strong> Your list of contacts is one of your business\u2019s most valuable assets, and it\u2019s important to update and manage it appropriately. Business cards are no use just thrown in a drawer. Add the details from any you gather onto your database, and note down any relevant details about that person \u2013 for example, do they support Liverpool, enjoy cycling, or have a daughter who\u2019s heading to university? \u2013 and the kinds of things you\u2019ve discussed, and then make sure you get in touch with them periodically.<\/li><li><strong>Choose wisely.<\/strong> Networking can be incredibly time-consuming so it\u2019s important that you\u2019re strategic about the meetings you select. At the end of the day, the groups you attend are an integral part of your marketing strategy, so choose ones that reflect your personality, and are attended by the kinds of people you need to target. After visiting a few to test them out, you might even decide that virtual networking works best for you \u2013 and decide to concentrate your efforts on social media channels like LinkedIn and Twitter to make connections instead., that said you still cannot beat good old fashion face to face connecting.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you would like to become a member and share in all its benefits, please contact <a href=\"mailto:tony@tbchull.co.uk\">tony@tbchull.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Networking is about building business relationships. It\u2019s NOT about selling! There are many ways of describing it, but the word \u2018networking\u2019 is one that arouses a latent","protected":false},"author":2,"featured_media":9877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"0","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[],"tags":[],"class_list":["post-10049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/posts\/10049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/comments?post=10049"}],"version-history":[{"count":1,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/posts\/10049\/revisions"}],"predecessor-version":[{"id":10050,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/posts\/10049\/revisions\/10050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/media\/9877"}],"wp:attachment":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/media?parent=10049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/categories?post=10049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/tags?post=10049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}