Evergreen content is created in a way that ensures it stays relevant for years to come. Properly optimised for search engines, it\u2019ll keep organic traffic flowing long after publication, herding new readers into your marketing funnel for you to convert into happy customers.<\/p>\n
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Imagine you\u2019re running a graphic design studio and want to attract more traffic through blogs. Whilst writing about the latest nifty piece of design software is absolutely worth your time, it\u2019s worth remembering that apps are always coming and going, so you\u2019ll find that your blogs soon become irrelevant or out of date.<\/p>\n
That\u2019s exactly why you need evergreen content alongside more time-sensitive articles. Blogs about the fundamentals of design, how to make effective use of colour, and any other topics of a similar nature will always be useful to your readers no matter what changes in your sector.<\/p>\n
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How-to guides, listicles, tutorials and glossaries are some awesome ways to create content that lasts, as are little bits of history \u2013 maybe of your company, the industry, your building or even your tools. Let\u2019s not forget that evergreen isn\u2019t purely for readers, it can be handcrafted for viewers and listeners too.<\/p>\n
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Before you even start writing, it\u2019s definitely worth checking out some keyword research tools to double-check that your topic has good readership potential for the foreseeable future. There\u2019ll be a heck of lot of competition content-wise in popular industries, so it might even be worth creating content based on long-tail keywords to help guarantee traffic.<\/p>\n
Whilst it may also be a no-brainer, you\u2019ll want to make sure that your content is as high quality as possible to facilitate top SEO rankings. If the article includes stats or figures, these will need updating occasionally to keep Google searches on your side in terms of relevance.<\/p>\n
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By producing a solid bank of evergreen content, it\u2019ll continue to bear fruit for quite some time \u2013 and we\u2019re not talking bananas.<\/p>\n
We\u2019re all aware of how important content marketing is. It\u2019s an affordable, organic and extremely effective marketing tool. What better way to capitalise on this than having a load of set-and-forget content out there that constantly pulls in online traffic? Plus, the more SEO optimised content you produce, the higher your whole site will appear in search engine rankings.<\/p>\n
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Evergreen content is also a terrific vehicle for your brand voice, allowing consumers to form an association more easily between your brand and the vast swathes of quality content they\u2019re coming across. Become people\u2019s go-to for a how-to and your reputation as an industry leader will continuously grow.<\/p>\n
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