It really is true that we buy with our eyes, which is why every business that sells physical products needs a professional photographer on board.<\/p>\n
Whilst we\u2019re sure your products look amazing already, photography is actually a very complex process and getting them to look good on camera can be difficult. This is due to numerous external factors, such as composition, framing, lighting, editing and the need for good old creativity, which combine to deliver product photography that leaps off the page, screen or billboard.<\/p>\n
Don\u2019t worry, we don\u2019t mean we\u2019re going to embarrass you in front of your mates. Instead, we\u2019re experts when it comes to creating scenes that perfectly represent the vibe you want associating with your product.<\/p>\n
For instance, a brand of alcoholic beverages will work well in your favourite bar or at an outdoor event, whereas the latest fleet vehicles deserve to be photographed in dynamic surroundings rather than a dull, grey car park.<\/p>\n
Visually explaining your product\u2019s features is an excellent way to show how it works, but what about the benefit it provides? That\u2019s where the quote above comes into play \u2013 everyone knows what a mattress does, so they instead need to know why to choose a particular brand over others.<\/p>\n
This logic applies to products old and new and it\u2019s your job to show the potential buyer what\u2019s in it for them. In other words, why should they part with their hard-earned cash when they could buy a cheaper one from a competitor? By using photography to communicate both features and benefits, you\u2019re much more likely to make a sale right there and then.<\/p>\n
It\u2019s always a good idea to get a wide range of product shots, as this will allow your marketing team to play around with ideas when planning campaigns. Let\u2019s take houseplants as an example because, you know, they\u2019re pretty sweet.<\/p>\n
A set of separate images showing each plant in its entirety is great for individual product listings. However, rather than just using the one photo to sell a product, you should try adding a variety that give a genuine feel for its visual appearance.<\/p>\n
Let\u2019s imagine you\u2019re selling the coolest plant in existence, the Venus flytrap. A close-up of those beautiful jaws of doom will celebrate its mesmerising magnificence and really get the viewer interested. Another shot taken further away to show how the plant will complement a lounge or home office then seals the deal. It\u2019s the same plant, we haven\u2019t added googly eyes to it or anything, yet the different types of images engage the customer in unique ways and encourage an instant sale.<\/p>\n
If you\u2019re looking for action shots, we\u2019re your guys. As well as providing outstanding videography, we can also integrate a sense of movement and excitement into our product photography using freeze frames to capture a dramatic moment in time.<\/p>\n
This can work wonders for even the most everyday products, such as stationery falling through the air or milk splashing into a bowl of crispy cereal. You bring the products and we\u2019ll supply the imagination!<\/p>\n