The ideal length of a press release is a single side of A4, which works out at around 300 to 400 words. This doesn\u2019t give you much room to fit in all of your key messages, so your images should fill in the blanks. We\u2019re sure you\u2019ll have heard the saying \u201ca picture is worth a thousand words\u201d, and nowhere is this more relevant than when working to a tight word limit.<\/p>\n
<\/p>\n
Leap off the page<\/strong><\/h2>\nFew people read newspapers cover to cover, plus online news sites make it impossible to digest a full day\u2019s news because there\u2019s so much more of it online. This means that each article is competing for the reader\u2019s attention, which is usually won through one of two factors:<\/p>\n
\n- The appeal of the headline (e.g. Hull man banned from takeaway for refusing chip spice)<\/li>\n
- The quality of the initial image (e.g. A high-quality shot of your staff handing over a cheque to your chosen charity)<\/li>\n<\/ul>\n
By always having fantastic images to go with your press releases, it becomes far more likely that the reader will take a look at what you have to say.<\/p>\n
<\/p>\n
Quality is crucial<\/strong><\/h2>\nWhen we refer to the quality of your photography, we mean both the composition and the resolution. An amateurish photo with poor layout, lighting or framing simply doesn\u2019t do your business justice. Meanwhile, it may be a brilliant photo but the resolution simply isn\u2019t good enough for newspapers and magazines, which need it to be at least 300 dpi (dots per inch), which means a file that\u2019s at least 1MB in size and preferably a fair bit more.<\/p>\n
When you choose VIP Creative, you gain the peace of mind that your entire image bank is suitable for publications whilst exciting for eyeballs.<\/p>\n
<\/p>\n
Consistency combined with variety<\/strong><\/h2>\nWe\u2019re called VIP Creative because that\u2019s precisely what we deliver. Every client is treated like a VIP and our creativity knows no bounds. Whether it\u2019s photography of your people, products, processes or premises, we guarantee that every image will share a clear brand style whilst retaining its own individuality.<\/p>\n
This consistency makes newspaper editors very happy and increases the likelihood of your PR feature being allocated more than one image, which in turn enhances reader engagement.<\/p>\n
<\/p>\n
Give your brand the VIP treatment<\/strong><\/h2>\n
By always having fantastic images to go with your press releases, it becomes far more likely that the reader will take a look at what you have to say.<\/p>\n
<\/p>\n
Quality is crucial<\/strong><\/h2>\nWhen we refer to the quality of your photography, we mean both the composition and the resolution. An amateurish photo with poor layout, lighting or framing simply doesn\u2019t do your business justice. Meanwhile, it may be a brilliant photo but the resolution simply isn\u2019t good enough for newspapers and magazines, which need it to be at least 300 dpi (dots per inch), which means a file that\u2019s at least 1MB in size and preferably a fair bit more.<\/p>\n
When you choose VIP Creative, you gain the peace of mind that your entire image bank is suitable for publications whilst exciting for eyeballs.<\/p>\n
<\/p>\n
Consistency combined with variety<\/strong><\/h2>\nWe\u2019re called VIP Creative because that\u2019s precisely what we deliver. Every client is treated like a VIP and our creativity knows no bounds. Whether it\u2019s photography of your people, products, processes or premises, we guarantee that every image will share a clear brand style whilst retaining its own individuality.<\/p>\n
This consistency makes newspaper editors very happy and increases the likelihood of your PR feature being allocated more than one image, which in turn enhances reader engagement.<\/p>\n
<\/p>\n
Give your brand the VIP treatment<\/strong><\/h2>\n
We\u2019re called VIP Creative because that\u2019s precisely what we deliver. Every client is treated like a VIP and our creativity knows no bounds. Whether it\u2019s photography of your people, products, processes or premises, we guarantee that every image will share a clear brand style whilst retaining its own individuality.<\/p>\n
This consistency makes newspaper editors very happy and increases the likelihood of your PR feature being allocated more than one image, which in turn enhances reader engagement.<\/p>\n
<\/p>\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"