The last 12 months has seen a huge rise in the amount of online traffic due to the lockdown and people being furloughed. Online shopping has become the number one pastime for most of us, from groceries to new hobbies, essential items to little treats. We have been seeking new ways to keep connected, informed, entertained, and fit during lockdown, and the internet has provided everything we need, and more\u2026<\/p>\n
The figure for mobile use suggests that around 70% of internet use is done on mobile devices<\/strong>, meaning that it\u2019s essential for your website to be mobile-friendly. Not only that but it needs to load quickly and be easy to use.<\/p>\n We live in a world of instant gratification; we don\u2019t like waiting for anything. That\u2019s why Amazon is so popular, order your new shoes on a Tuesday evening and they\u2019ll be delivered the next day.<\/p>\n Over half of users would give up and look elsewhere if a site takes over 3 seconds to load. <\/strong>This is bigger in younger audiences, so if your target is under 30 your site had better load instantly. If it doesn\u2019t, you stand to lose a large chunk of traffic and sales.<\/p>\n If your site is eCommerce, using a reliable system to handle, track and follow-up orders is imperative. Some cheaper systems can let you down if your sales increase, or they don\u2019t give you enough flexibility. Worse still, you can\u2019t get hold of anyone to sort out any issues and end up losing orders and sales.<\/p>\n Make sure you give good value for money. Look at your competitors and compare their offering. Do they offer free delivery, free returns, discounts or offers for returning customers? You need to make your business competitive and give people a reason to shop with you instead of them. It goes without saying that customer service goes a long way in customer retention. If people have a great experience they will not only come back, but they\u2019ll tell everyone about it. Word of mouth counts for a lot, and a personal recommendation from someone can give your business a massive boost. Most people check online reviews before making a purchase, so encourage customers to leave a review by offering a discount on their next shop or some other bonus.<\/p>\n In the last year Google has been using mobile versions of websites to index them for search so if yours isn\u2019t optimised for mobile it will get marked down. And if people can\u2019t find you, they can\u2019t shop with you. Don\u2019t lose out on all that search traffic by ignoring the statistics.<\/p>\n Take a look at your website on a mobile and see how it functions. Does it look good? Is it easy to read, easy to navigate and are your contact details clearly shown? Did it load quickly? Is it clear from the homepage what you sell\/do and what the next steps for a visitor are? If not, it\u2019s time to take action. There is so much competition out there that it\u2019s easy to get left behind, so make sure your website isn\u2019t letting you down.<\/p>\n If your website isn\u2019t up to scratch we can help to improve it. Our team can help with all aspects of web design and development, content creation and marketing.<\/p>\nLoad speed<\/h3>\n
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