With the current rise in online purchases, it\u2019s easy to get left behind if you haven\u2019t embraced eCommerce selling. Setting up an eCommerce website isn\u2019t as scary as you might think, and will help increase sales and bring your products to customers old and new. It\u2019s an important part of your marketing strategy and will allow you to reach a wider market.<\/p>\n
While there are many DIY options, they have serious limitations, especially if you\u2019re not technical or just don\u2019t have the time to set up and manage them. 10+ years ago, eCommerce was a hassle to set up. Now though, we generally use WooCommerce to build our eCommerce sites as we\u2019ve found it to be the best fit for our clients 9 times out of 10. It\u2019s robust, reliable, easy to use, straightforward, and its functionality suits most businesses. It is also easy to personalise and make it your own. It offers a wide selection of secure payment gateways for extra peace of mind for you and your customers. All of our sites are fully GDPR compliant, with an SSL certificate for online security.<\/p>\n
Having an eCommerce store is not just about the immediate sale. Once you have a customer you can reach out to them in the future. Whether you want to market directly to people who\u2019ve bought from your site or those who left before making a purchase by means of Facebook Pixel, Google Ads or other integrated solutions.<\/p>\n
You have a ready-made email list to use for promoting your products and services, can share offers and promotions, and share relevant information and news. You can even send out follow-up emails checking they were happy with their purchase, and asking for reviews.<\/p>\n
Having an online presence helps you to get your brand out to a bigger geographical audience, reaching further than a local business could hope to. It strengthens your place in the market and brings immediate recognition between your products and your brand.<\/p>\n
An online store isn\u2019t limited to standard opening hours so your products are available round the clock for immediate ordering. This appeals to people\u2019s need for instant gratification; most online shoppers want to search for products and order them there and then. Being open all day, every day means you won\u2019t lose out on sales to your competitors who do have an online shop.<\/p>\n
With the increase in social media use it\u2019s much easier to drive traffic to your website with a carefully thought out marketing campaign. Being able to buy your products online is a great hook to drive traffic to your website, which in turn increases the engagement you have with your customers. Posting useful content on your social media platforms, with clear calls to action \u2018Buy Now\u2019 and \u2018Available in our online shop\u2019 will make people more likely to buy.<\/p>\n
Having an online shop allows you to do some sneaky influencing once you\u2019ve got people through the \u2018door\u2019. With the use of \u2018related products\u2019, \u2018people who bought this also bought\u2026\u2019 and \u2018staff picks\u2019 or \u2018products of the month\u2019 it\u2019s possible to draw attention to your other products, which your website visitors may not have previously been interested in or been aware that you sold.<\/p>\n
If you aren\u2019t selling your products online, you\u2019re likely losing a huge chunk of the market to your competitors. The initial investment needn\u2019t be huge and will bring dividends and help you reach people who want to buy what you are selling. A well designed and built eCommerce website could be the difference between sinking or swimming in the current market.<\/p>\n
Get in touch to discuss your requirements, or if you have no idea where to start, and we\u2019ll help you get the best website for your needs. We\u2019re always here to help, so if you have any problems we won\u2019t leave you high and dry.<\/p>\n