{"id":26675,"date":"2026-11-09T11:32:34","date_gmt":"2026-11-09T11:32:34","guid":{"rendered":"https:\/\/thebusinessculture.co.uk\/hey\/know-how\/is-chatgpt-recommending-your-business-heres-what-you-need-to-know\/"},"modified":"2026-11-09T11:32:34","modified_gmt":"2026-11-09T11:32:34","slug":"is-chatgpt-recommending-your-business-heres-what-you-need-to-know","status":"publish","type":"know-how","link":"https:\/\/thebusinessculture.co.uk\/hey\/know-how\/is-chatgpt-recommending-your-business-heres-what-you-need-to-know\/","title":{"rendered":"Is ChatGPT Recommending Your Business? Here's What You Need to Know"},"content":{"rendered":"<p><strong>If someone asked ChatGPT to recommend a business like yours, would your company appear in the answer?<\/strong><\/p>\n<p>It's an interesting question, and one that many business owners probably haven't considered yet.<\/p>\n<p>We're all familiar with customers searching Google for local businesses, but people are also using AI tools such as ChatGPT to find products, compare services and ask for recommendations.<\/p>\n<p>For example, someone might ask:<\/p>\n<ul>\n<li>\n<p>\"Can you recommend an accountant in Hull?\"<\/p>\n<\/li>\n<li>\n<p>\"Where can I buy a mobility scooter near Beverley?\"<\/p>\n<\/li>\n<li>\n<p>\"Who's a good commercial cleaning company in East Yorkshire?\"<\/p>\n<\/li>\n<li>\n<p>\"Can you recommend someone to build a website for my business?\"<\/p>\n<\/li>\n<\/ul>\n<p>ChatGPT may respond by recommending businesses it considers relevant.<\/p>\n<p>But here's the interesting part: <strong>how would you know whether ChatGPT is recommending your business or one of your competitors?<\/strong><\/p>\n<p>And what can you do to improve your chances of being discovered?<\/p>\n<h2>Could ChatGPT Soon Let Businesses Claim Their Profiles?<\/h2>\n<p>A potentially interesting development emerged on 6 November 2026, when screenshots appeared showing a new OpenAI feature called \"Claim your business in ChatGPT\".<\/p>\n<p>According to early industry reporting, the proposed feature could allow businesses to:<\/p>\n<ul>\n<li>\n<p>Claim and verify their business within ChatGPT.<\/p>\n<\/li>\n<li>\n<p>See how often ChatGPT mentions their company.<\/p>\n<\/li>\n<li>\n<p>Track visits to their website from ChatGPT.<\/p>\n<\/li>\n<li>\n<p>Keep business information, products and services up to date.<\/p>\n<\/li>\n<li>\n<p>Provide information to help answer potential customers' questions.<\/p>\n<\/li>\n<\/ul>\n<p>In some ways, it sounds like a combination of Google Business Profile and Google Search Console, but designed for ChatGPT.<\/p>\n<p>However, it's important to stress that this is still an emerging development.<\/p>\n<p>At the time of writing, OpenAI hasn't officially confirmed the public launch or when UK businesses will be able to access the feature.<\/p>\n<h2>Can Your Business Already Appear on ChatGPT?<\/h2>\n<p>Yes, and this is an important distinction.<\/p>\n<p>Your business doesn't need an officially claimed ChatGPT profile to be mentioned in its answers.<\/p>\n<p>ChatGPT can use information from publicly available websites and other sources when responding to questions.<\/p>\n<p>However, being mentioned by ChatGPT and officially claiming your business are two different things.<\/p>\n<p>Claiming a profile, if and when that feature launches, also won't necessarily guarantee that your business appears more frequently in recommendations.<\/p>\n<h2>Three Things You Can Do Now<\/h2>\n<p>While we're waiting for more information, there are some straightforward things businesses can do to improve their online presence.<\/p>\n<h3>1. Make Sure Your Website Clearly Explains What You Do<\/h3>\n<p>It might sound obvious, but your website should make it easy for both customers and search platforms to understand your business.<\/p>\n<p>Make sure you clearly explain your products, services and the areas you cover.<\/p>\n<p>For a local business, relevant location information can be particularly helpful.<\/p>\n<h3>2. Keep Your Business Information Accurate<\/h3>\n<p>Check that your contact details, opening hours, business name and other important information are correct.<\/p>\n<p>Keep details consistent across your website and relevant business profiles.<\/p>\n<p>Accurate information helps customers and reduces confusion about your business.<\/p>\n<h3>3. Answer the Questions Your Customers Are Asking<\/h3>\n<p>Think about the questions people regularly ask before contacting you.<\/p>\n<p>How much does your service cost? Which areas do you cover? How does your product work? What happens after someone makes an enquiry?<\/p>\n<p>Providing genuinely useful answers on your website is good for customers and may help search platforms better understand your business.<\/p>\n<p>These are sensible improvements regardless of whether ChatGPT introduces a business claiming service.<\/p>\n<h2>Does This Mean Google and SEO Are Becoming Less Important?<\/h2>\n<p>Not at all.<\/p>\n<p>At Getextra, we've always believed that successful digital marketing starts with a good website, useful information and making it easy for potential customers to get in touch.<\/p>\n<p>That hasn't changed.<\/p>\n<p>Google remains an important source of website visitors and enquiries, while AI-powered search introduces another way for customers to discover businesses.<\/p>\n<p>Rather than chasing every new technology, we'd encourage businesses to understand how it could fit into their existing marketing.<\/p>\n<p>Ultimately, the objective is still the same: helping the right customers find you.<\/p>\n<h2>Want to Know How to Get Your Business on ChatGPT?<\/h2>\n<p>We've published a more detailed article on the Getextra website explaining the proposed business claiming feature, what businesses can do now and what it could mean for their future online visibility.<\/p>\n<p><strong>We'll also be updating the article with a free, step-by-step DIY guide once OpenAI confirms how businesses in the UK can claim their profiles.<\/strong><\/p>\n<p>Our aim is to make the process easy to understand, without unnecessary technical jargon.<\/p>\n<p><strong>Read the full Getextra guide:<\/strong><\/p>\n<p><a href=\"https:\/\/getextra.co.uk\/how-to-get-your-business-on-chatgpt\/\">How to Get Your Business on ChatGPT &ndash; Add, List and Claim Your Business<\/a><\/p>\n<p>We'll keep the guide updated as more information becomes available.<\/p>\n<p><em>Article contributed by Getextra, a digital marketing agency based near Hull, helping businesses improve their websites, Google Ads, SEO and online visibility.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If someone asked ChatGPT to recommend a business like yours, would your company appear in the answer? It's an interesting question, and one that many business owners probably","protected":false},"author":12313363,"featured_media":26676,"template":"","know_how_category":[],"class_list":["post-26675","know-how","type-know-how","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/know-how\/26675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/know-how"}],"about":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/types\/know-how"}],"author":[{"embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/users\/12313363"}],"version-history":[{"count":0,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/know-how\/26675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/media\/26676"}],"wp:attachment":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/media?parent=26675"}],"wp:term":[{"taxonomy":"know_how_category","embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/know_how_category?post=26675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}