{"id":26227,"date":"2026-09-25T09:24:06","date_gmt":"2026-09-25T09:24:06","guid":{"rendered":"https:\/\/thebusinessculture.co.uk\/hey\/?post_type=events&#038;p=26227"},"modified":"2026-09-25T09:24:09","modified_gmt":"2026-09-25T09:24:09","slug":"how-business-is-really-won-2","status":"publish","type":"events","link":"https:\/\/thebusinessculture.co.uk\/hey\/events\/how-business-is-really-won-2\/","title":{"rendered":"How Business Is Really Won"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A practical conversation about how trust, visibility and relationships turn into introductions, referrals and commercial opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why do some people consistently generate introductions, referrals and opportunities \u2013 while others seem to work incredibly hard just to get noticed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How Business Is Really Won brings Tony Bowler and Bob Spence together for a practical conversation about what actually drives business development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No sales scripts. No networking formulas. No jargon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trust | Visibility | Relationships | Opportunity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you build a network that actually works?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you become someone people want to recommend?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What should happen after you've met someone?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And how do relationships ultimately turn into commercial opportunities?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expect practical examples, audience discussion and ideas you can immediately apply to your own business development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHO IS IT FOR?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business owners, directors and anyone responsible for developing commercial relationships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reserve your place <a href=\"https:\/\/www.eventbrite.co.uk\/e\/how-business-is-really-won-tickets-1998482192034?aff=esli&amp;utm_share_source=listing_android&amp;sg=cbd39f73272a09c47f8ce4f9939bc82e9d104a674922cd401d80fb11548e5813c25ffc0652dcdac17bc0b2140875afca2a44697a05dddaf2c4f29abe44a7be0aa83dd5f875e5eeef0f16e86c2c3e\" data-type=\"link\" data-id=\"https:\/\/www.eventbrite.co.uk\/e\/how-business-is-really-won-tickets-1998482192034?aff=esli&amp;utm_share_source=listing_android&amp;sg=cbd39f73272a09c47f8ce4f9939bc82e9d104a674922cd401d80fb11548e5813c25ffc0652dcdac17bc0b2140875afca2a44697a05dddaf2c4f29abe44a7be0aa83dd5f875e5eeef0f16e86c2c3e\">here<\/a><\/p>\n","protected":false},"featured_media":26228,"template":"","class_list":["post-26227","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events\/26227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":1,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events\/26227\/revisions"}],"predecessor-version":[{"id":26229,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events\/26227\/revisions\/26229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/media\/26228"}],"wp:attachment":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/media?parent=26227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}