{"id":25320,"date":"2026-05-31T18:15:44","date_gmt":"2026-05-31T18:15:44","guid":{"rendered":"https:\/\/thebusinessculture.co.uk\/hey\/?post_type=events&#038;p=25320"},"modified":"2026-06-08T08:53:42","modified_gmt":"2026-06-08T08:53:42","slug":"how-business-is-really-won","status":"publish","type":"events","link":"https:\/\/thebusinessculture.co.uk\/hey\/events\/how-business-is-really-won\/","title":{"rendered":"How Business is Really Won"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most people believe business is won through networking events, elevator pitches, sales techniques and handing out business cards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reality is often very different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business is usually won long before a proposal is sent or a contract is signed. It is built through trust, relationships, visibility, reputation and being part of the right conversations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join Bob Spence and Tony Bowler for a practical and thought-provoking session exploring what really happens behind the scenes when opportunities are created, referrals are made and business relationships develop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together, they will share their experiences and observations from decades spent working with businesses across the region, opening up discussion around why some people seem to attract opportunities naturally whilst others struggle to gain momentum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is not a traditional networking event. It is an opportunity to step back, challenge assumptions and gain a deeper understanding of how business is really won in the real world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will not be a traditional networking event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, we will be exploring what actually happens behind the scenes in regional business environments:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 How referrals really happen<br>\u2714 How trust transfers between people<br>\u2714 Why some people always seem to get introduced<br>\u2714 How smaller businesses build commercial gravity<br>\u2714 How business ecosystems really function<br>\u2714 Practical frameworks around introductions, visibility and relationships<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We'll also be opening discussion around common mistakes people make, sharing thoughts and experiences, and creating structured interaction rather than simply leaving people to wander around a room.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who is this event for?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Business owners, directors, consultants, BDMs and anyone who wants to better understand how opportunities, referrals and business relationships are created.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What will you leave with?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A clearer understanding of the factors that influence business success, practical ideas you can apply immediately, and a fresh perspective on how business is really won.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We want this to feel more like a practical working session than a networking event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Places are limited to <strong>60 people<\/strong>, and we expect this one to fill quite quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secure your please here...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":25319,"template":"","class_list":["post-25320","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events\/25320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":4,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events\/25320\/revisions"}],"predecessor-version":[{"id":25383,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events\/25320\/revisions\/25383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/media\/25319"}],"wp:attachment":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/media?parent=25320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}