{"id":25256,"date":"2026-05-26T12:11:40","date_gmt":"2026-05-26T12:11:40","guid":{"rendered":"https:\/\/thebusinessculture.co.uk\/hey\/events\/google-ads-fundamentals\/"},"modified":"2026-05-26T14:19:50","modified_gmt":"2026-05-26T14:19:50","slug":"google-ads-fundamentals","status":"publish","type":"events","link":"https:\/\/thebusinessculture.co.uk\/hey\/events\/google-ads-fundamentals\/","title":{"rendered":"Google Ads Fundamentals - Workshop"},"content":{"rendered":"<p>This course is designed to give learners the fundamental knowledge about Google Ads and how it can work in their business.&nbsp;<\/p>\n<p>Learner Outcomes:<br \/>&rarr; Explain how the Google Ads bidding auction works<br \/>&rarr; Use appropriate keywords, including negative KWs, to capture relevant search demand<br \/>&rarr; Organise KWs into themed ad groups<br \/>&rarr; Construct a Google search campaign<br \/>&rarr; Evaluate the performance of the Google Ads campaign, and make necessary adjustments<\/p>\n<p>Full details of the course can be found here: <a href=\"https:\/\/www.eventbrite.co.uk\/e\/google-ads-fundamentals-in-person-workshop-tickets-1990391740275?aff=oddtdtcreator\">Google Ads Fundamental<\/a><\/p>\n<p><\/p>\n<p>To book please email Mike at mike@43clicksnorth.co.uk.&nbsp;<\/p>\n","protected":false},"featured_media":25260,"template":"","class_list":["post-25256","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events\/25256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":3,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events\/25256\/revisions"}],"predecessor-version":[{"id":25269,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/events\/25256\/revisions\/25269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/media\/25260"}],"wp:attachment":[{"href":"https:\/\/thebusinessculture.co.uk\/hey\/wp-json\/wp\/v2\/media?parent=25256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}